Audience

Target Audience

In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed at. A target audience can be formed of people of a certain age group, gender, marital status etc. (e.g. teenagers, females, single people, etc.) A combination of factors, (e.g. men aged 20-30 is a common target audience.) Other groups, although not the main focus, may also be interested. Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management.The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

Niche Audience

A situation or activity specially suited to a person's interests, abilities, or nature. For example, social realism films, consist of smaller niche audiences as there are not many films with a similiar genre around in cinemas these days.

'This is England' portrays as niche market audience as it conveys the genre of social realism and therefore its targeted audience is limited, as people don't enjoy watching things that relate to personal life and modern-day society.

Mass audience

A much wider group of people who have much broader interests and hobbies that appeal to the majority of audiences. Big Hollywood blockbuster films are a particular example of appealing to mass audiences as they want to rake in the money rather than release a film to engage with the audience.

Demographics

Marketers typically combine several variables to define a demographic profile. A demographic profile provides enough information about the typical member of this group to create a mental picture of the average target audience. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location.

Psychographics

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions). They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile". Psychographic profiles are used in market segmentation as well as in advertising.