What is ideology?
'Ideology' refers to a system of belief that is constructed and presented by a media text. The media can construct our views of our society and our attitudes towards society. A newspaper will usually have an explicit political ideology, but have an implicit ideology as well.
Identifying ideologyIdeologies are promoted in many ways e.g women are portrayed in films as sexy and emotional when it comes to men whereas in magazines they are portrayed as the perfect woman with the 'ideal' lifestyle that most readers aspire to. This 'ideal' is directly linked to the dominent ideologies in society. Consider the text in relation to the ideologies underpinning the text;
- Are they explicit or implicit?
- How does the text employ dominent ideologies?
- What ideological assumptions are made in the text?
- Are these ideologies cultured, institutional or both?
- Do the ideologies reflect the type of text?
- Are they explicit or implicit?
- How does the text employ dominent ideologies?
- What ideological assumptions are made in the text?
- Are these ideologies cultured, institutional or both?
- Do the ideologies reflect the type of text?
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